We Are

Synopsys is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products. We deliver industry-leading silicon design, IP, simulation and analysis solutions, and design services. We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow.

• Own and execute the go-to-market strategy for Synopsys' broad Semiconductor IP portfolio, including positioning, messaging, product launches and sales enablement.
• Develop messaging frameworks that translate complex Semiconductor IP technologies into clear, differentiated value propositions for chip designers, semiconductor companies, system OEMs and hyperscalers.
• Create and execute product launch plans, defining target audiences, messaging, content strategy and sales enablement materials.
• Produce high-quality customer-facing content including product briefs, solution overviews, sales presentations, battle cards, competitive positioning, blogs, white papers and technical collateral.
• Partner closely with Product Management, Engineering, Sales, Field Marketing and Campaign teams to ensure messaging remains consistent across all customer touchpoints.
• Support customer meetings, executive briefings, conferences and industry events, bringing customer feedback into future product positioning and messaging.
• Monitor market trends, competitive activity and emerging technologies across Semiconductor IP, AI, data centers, consumer, mobile, automotive, IoT and hardware security to strengthen Synopsys' market position.
• Help sales teams communicate the value of Synopsys IP solutions through practical, customer-focused enablement materials.

• Sales teams will confidently use your messaging and content during customer engagements.
• Product launches will be delivered with complete, high-quality enablement packages.
• Customers will better understand the value of Synopsys Semiconductor IP solutions and how they address real-world design challenges.
• Cross-functional teams will rely on your positioning, messaging and product marketing expertise to support strategic business objectives.
• Synopsys will continue strengthening its leadership position across Semiconductor IP markets, including AI, data centers, consumer, mobile, automotive, IoT and emerging computing technologies.

• 8–12+ years of experience in Product Marketing, Technical Marketing or Solutions Marketing within the semiconductor industry.
• Strong understanding of semiconductor technologies, chip design workflows, silicon development or Semiconductor IP.
• Ability to communicate effectively with technical audiences including chip designers, architects and engineering teams.
• Demonstrated experience developing go-to-market strategies, positioning, messaging and product launch plans.
• Experience creating customer-facing content including product briefs, sales presentations, battle cards, white papers and competitive positioning materials.
• Strong cross-functional collaboration skills with Product Management, Engineering, Sales and Marketing teams.
• Excellent written and verbal communication skills with the ability to simplify complex technical concepts.
• Experience within Semiconductor IP, EDA, hardware security or Security IP is highly desirable.
• Exposure to AI, data centers, consumer, mobile, automotive, IoT or advanced computing markets is advantageous.

• You understand how chip designers think and can communicate using language that resonates with technical audiences.
• You enjoy translating complex engineering concepts into compelling customer messaging.
• You thrive in highly collaborative environments and work effectively across Engineering, Product Management, Sales and Marketing.
• You can manage multiple product launches and marketing initiatives simultaneously while maintaining exceptional quality.
• You're proactive, commercially minded and comfortable taking ownership from concept through execution.
• You focus on delivering practical marketing assets that sales teams genuinely use.

Rewards and Benefits