We Are:

At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

You Are:

You are a strategic and results-driven marketing professional with a passion for technology and storytelling. You thrive in dynamic environments where you can leverage your technical acumen and marketing expertise to craft compelling narratives that resonate with customers, partners, and internal stakeholders. You combine a deep understanding of industry trends and competitive landscapes with creative approaches to market positioning and campaign execution. 

You bring at least five years of experience in product marketing, ideally in software, engineering, or technology-driven organizations. You have a proven track record of launching successful go-to-market strategies, developing impactful collateral, and driving demand generation campaigns that fuel business growth. You are adept at translating complex technical concepts into clear, customer-centric value propositions. 

Collaboration is at your core—you excel at building consensus across diverse, cross-functional teams, from product management and sales to corporate and field marketing. Your exceptional communication skills enable you to engage audiences across regions and cultures. You’re comfortable managing multiple projects simultaneously, balancing strategic thinking with hands-on execution. You are highly motivated, detail-oriented, and committed to measuring and optimizing the impact of your work. If you thrive in a fast-paced, global environment and are eager to shape the future of Digital Mission Engineering, we invite you to join our team.

What You’ll Be Doing:

• Delivering value-based messaging for the Digital Mission Engineering (DME) product collection, collaborating with Product, Sales, and Marketing teams to reach prospective and existing customers and partners.
• Participating in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and regional sales alignment to maximize market reach and revenue growth.
• Maintaining competitive leadership by analyzing the competitive landscape, identifying growth opportunities, and articulating how Synopsys DME solutions differentiate us in the market.
• Developing and delivering comprehensive sales enablement collateral—customer presentations, use cases, battle cards, case studies, and solution guides—to empower the sales organization.
• Creating and executing marketing plans and lead generation campaign kits aligned with business growth objectives and key strategic initiatives.
• Managing the execution of new feature and product launches as part of the twice-annual release cycle, ensuring successful cross-functional rollout and adoption.
• Owning the development of all marketing collateral, including web content, product feature videos, technical assets, data sheets, blogs, and solution-oriented materials in partnership with Corporate Marketing.
• Coordinating with field and corporate marketing teams to promote Synopsys products in line with product marketing strategy and corporate programs.
• Measuring and evaluating the ROI of marketing tactics at all stages of the customer journey, using data to optimize campaign effectiveness.

The Impact You Will Have:

• Drive significant pipeline and revenue growth through effective campaign execution and strategic market positioning.
• Strengthen Synopsys’ leadership in Digital Mission Engineering by clearly articulating unique value propositions and competitive differentiation.
• Empower sales teams with best-in-class enablement tools and messaging to accelerate deal cycles and close more business.
• Enhance global brand awareness and market presence through targeted campaigns and impactful content.
• Foster strategic partnerships and co-marketing initiatives that expand the reach and influence of the DME portfolio.
• Ensure marketing investments deliver measurable business results, informing future strategy and resource allocation.

What You’ll Need:

• Bachelor’s degree in Marketing, Engineering, Computer Science, or a related field; minimum 5 years of experience in product marketing or related roles.
• Strong technical acumen with the proven ability to translate product functionality into clear, compelling customer value and messaging.
• Broad expertise across digital, social, web, and account-based marketing strategies and execution.
• Demonstrated experience managing complex projects and executing on global, multi-product marketing campaigns.
• Superior English proficiency and outstanding written and verbal communication skills.
• Experience in B2B or B2C technology marketing; experience with demand generation campaigns is highly valued.
• Advanced degree (Master’s or higher) in Marketing or Engineering, and/or Product Marketing Alliance Certification is a strong plus.

Who You Are:

• Strategic thinker with a passion for technology and innovation.
• Excellent collaborator who thrives in cross-functional, geographically distributed teams.
• Highly organized, detail-oriented, and able to manage multiple priorities simultaneously.
• Creative problem solver with a results-driven mindset.
• Strong leadership, decision-making, and interpersonal skills.
• Motivated self-starter who embraces accountability and continuous improvement.

The Team You’ll Be A Part Of:

You will join the high-performing Product Marketing team at Synopsys, focused on delivering innovative marketing strategies and campaigns for the Digital Mission Engineering portfolio. Our team is passionate about technology, customer success, and driving business growth. We work collaboratively across product management, sales, development, partnerships, and corporate marketing to deliver best-in-class solutions and impactful market presence. We value creativity, initiative, and a commitment to excellence in everything we do.

Rewards and Benefits:

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.